Project Description: Preventive Health Still Ads for Choice Regional Health Network
Introduction: The project involved designing and creating still ads to promote drug and tobacco prevention for the Choice Regional Health network. These visually compelling ads were specifically tailored to be showcased in movie theaters across Washington State. The primary objective of this campaign was to raise awareness about the importance of preventive measures and to encourage healthier lifestyle choices among the local community.
Client Overview: Choice Regional Health is a renowned healthcare network committed to providing comprehensive health services to communities across Washington State. With a strong focus on preventive healthcare, the organization believes in empowering individuals to make informed decisions about their well-being and leading healthier lives.
Project Objectives:
- Promoting Prevention: The still ads were designed to emphasize the significance of prevention in curbing drug and tobacco-related issues in society. The goal was to proactively encourage the target audience to safeguard their health and well-being.
- Raising Awareness: Through captivating visuals and concise messaging, the ads aimed to increase awareness about the adverse effects of drug and tobacco use, particularly among young adults and teenagers.
- Engaging Movie Theater Audiences: Given the ads’ placement in movie theaters, the focus was on creating attention-grabbing content that would resonate with diverse moviegoers of all ages.
Design Approach:
- Visually Striking Graphics: The ads featured visually appealing graphics that depicted vibrant and healthy lifestyles in contrast to the detrimental effects of drug and tobacco use. The intention was to create a strong visual impact to capture the audience’s attention.
- Powerful Messaging: The copywriting for the ads utilized concise and compelling language to deliver key messages about the benefits of making positive choices and avoiding harmful substances.
- Inclusivity: The still ads were designed to be inclusive, reflecting the diverse communities of Washington State. The content aimed to resonate with people from different backgrounds, cultures, and age groups.
- Call to Action: Each ad contained a clear and actionable call to action, directing viewers to visit the Choice Regional Health website or call a helpline for more information and support.
