Hello, everyone! Today, I want to share some insights on SEO strategies that really make a difference. I just got back from a marketing and SEO convention, and wow—there was so much to learn. One of the key takeaways during a campfire session was this: traffic doesn’t equal success unless it converts.
Traffic is Only Half the Battle
Many businesses get bombarded by SEO “gurus” promising to drive a lot of traffic to their website. But here’s the truth: just because your website is seeing more traffic doesn’t mean your business is growing. These SEO services often use back
linking to shady websites or run bots to inflate traffic numbers. While this might make it look like your website is booming, Google is smart. Google knows when your traffic isn’t genuine, and this can lead to your site being deranked, hurting your SEO rather than helping it.
So, instead of focusing on vanity metrics like traffic, ask yourself: how many of these visitors are converting into paying customers?. If the answer is none, then the traffic increase means nothing.
Beware of Spammy Backlinks
When companies push spammy backlinks to drive traffic, they’re hurting your business. Google penalizes websites that rely on these tactics, lowering your ranking. What you want is quality traffic that converts into sales, not bots or uninterested visitors.
Focus on Authentic Content
Now, what’s the solution? It’s simple: create content that provides value. Make videos where you teach your audience how to do things related to your business. For example, if you run a web design agency, create videos showcasing your process or explaining how clients can use their websites effectively. By offering genuine content and sharing your knowledge, you build trust, which eventually turns viewers into customers.
Here’s a little tip: after creating your video, you can use Otter.ai or Riverside to transcribe it. Once you have the transcription, tools like Jasper can help you turn it into a blog post. What’s great about this method is that the blog is in your voice and filled with long-tail keywords—the types of phrases people naturally search for, like “how do I install flooring” or “what’s the best web design tool.”
Maximize Your Content Across Platforms
Once you’ve turned that video into a blog, don’t stop there! Share it everywhere—on your website, YouTube (which, by the way, Google owns), and across all your social media platforms. If you want to automate this process, try Buffer to schedule posts on all your channels. Not only will this process maximize your reach, but it will also drive quality traffic back to your website. And that’s how you build a long-term relationship with Google and your audience. Over time, you’ll see real results: increased conversions from visitors who are genuinely interested in what you offer.