I gained valuable insights into promoting brands and businesses effectively online by developing targeted marketing strategies that engage potential customers. This course deepened my understanding of modern digital marketing techniques, including how to create and execute successful campaigns across search, social media, email, and display advertising.
I learned how to build and connect with communities on social networks, apply best practices for paid media, and craft impactful email marketing campaigns. Additionally, I developed key digital marketing skills such as marketing analytics, content marketing, and customer engagement. With this foundation, I now have the essential strategies and tools to navigate today’s digital landscape with confidence.